Event ID

The ID you will use to identify the promotion. It can be any combination of letters and numbers, up to 20 characters. The event ID must be unique to the promotion.  You cannot reuse the ID for a different promotion.

We recommend that you use an event ID that is easy to track and keep unique.  For example, if your promotion begins on September 18, 2002 and is the seventh promotion of the year, you might use 091802E007. In this example 091802 is the date, E stands for "event," and 007 is the seventh promotion.

If you want to be more descriptive, you could use something like 091802AceBreadPromo.

Effective On

The date the promotion will begin. Enter in the format mm/dd/yyyy. The date must be today’s date or a future date.

Ends On

The date the promotion will end. Enter in the format mm/dd/yyyy. The date must be today’s date or a future date.

First Order Date

The first date the provider will start taking orders for items related to the promotion.  Must be prior to the promotion’s effective date.

First Ship Date

The first date the provider will begin shipping orders for items related to the promotion.  Must be prior to the promotion’s effective date.

First Arrival Date

The first date the subscriber can expect the product to arrive.  Must be prior to the promotion’s effective date.

Performance Effective Date

The date the subscriber’s performance must begin.  

Providers can require that subscribers take certain actions to participate in a promotion.  For example, special advertising, product display, or SRP requirements can be set.  These actions are called “performance.”

Performance End Date

The date the subscriber’s performance can end.

Description

A description (or name) for the promotion. Can be any combination of letters, numbers, or symbols (except asterisks).

The Description becomes the subject line for the notification sent out to the subscriber (retailer).

Manage Promotion

(Areas) By

The type of area a promotion is based on.  Can be either Cost Zones or Subscribers.

– Select Cost Zones to apply the promotion to specific zones.  

– Select Subscribers to offer the promotion to specific retailers.