MillerCoors and Walmart work together to promote items across regions, states, and stores. These are generally set up by the VMP Analyst at MillerCoors Headquarters. The Manage VMP Promotions screen provides each distributor with details on the promotion's UPCs and time lines. Plus, this screen provides distributors with the ability to "lock-in" a cost (PTR) for items at select stores.
Three VMP promotion types can be viewed here:
Price Leadership Promotions
These promote specific UPCs, and guarantee the same Price-to-Consumer (PTC) to all stores included in the promotion. Pricing set up by the corporate VMP Analyst can include PTR/PTC pricing tiers. If a PTR is met, that tier's PTC is used. These promotions can cover multiple items.
Free Standing Insert Promotions
Similar to Price Leaderships, these also promotes specific UPCs, and guarantees a common Price-to-Consumer (PTC) at the included stores. The difference occurs on the retailer's end, with these promotions advertised by inserts in newspapers and other media. These promotions can cover multiple items.
Lock-In PTR
Unlike other VMP promotions, a Lock-In PTR promotion is distributor driven. It provides the means to "lock in" a Price-to-Retailer (PTR) at one or more stores. The current cost in effect within a Cost Zone is overridden for specific stores, while leaving the PTR for the remaining stores alone. Although Lock-In's are considered promotions because they override the current cost, a Lock-In can be used to either raise or lower a cost.
See Add/Update a Lock-In PTR (store cost override).
To be included in Price Leadership and Free Standing Insert promotions, a distributor's Price-to-Retailer (PTR) must be at or below a promotion's PTR Value. (PTRs are listed as "costs" in your item catalog.)
Notes:
Only Active promotions whose End Date is greater than or equal to today will display. Past promotions cannot be viewed.
This task applies to MillerCoors distributors connected with Walmart only.
For video training, see Quick Steps - Manage VMP Promotions.
Follow these Steps to view a list of VMP Promotions:
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From the Item & Cost tab, in the Vendor Managed Pricing section:
Start on or After - Date on which the promotion is or will be active. Today's date lists all ongoing and future promotions. Promotions that have ended cannot be viewed. In Effect On - Any date in which a promotion is active. For example, all promotions active on 07/08/2011. Note: At least one date must be entered in either the Start on or In Effect on fields. Enter dates in the format mm/dd/yyyy or mmddyy. Type - Limit search to the type of promotion. Options are Price Leadership, Free Standing Insert, and Lock-In PTR. Expand Store Criteria Search based on stores included in the promotion. Store State - Stores within a state you service. Store Region - Walmart's assigned region. Retailer Store Number, City, State, Region - Enter criteria and click Choose to select a specific store. Expand Item Criteria Search for promotions that include a specific item. After entering criteria, click Choose and select the item. UPC - Enter the UPC without dashes, then select the UPC format. For example, a 10-digit UPC is UPCA format 5-5. Brand - Select the brand. Packaging - Select the container, such as Keg or Can. Pack Configuration - Select how the item is bundled.
You can update or delete Lock-In PTR promotions that you set up. Update: Click the Effective Period. Edits allowed are based on dates, such as whether a promotion has begun. See Add / Update a Lock-In PTR for more information. Delete: Click the X in the last column. This is a quick way to end a current promotion. Note: If a Lock-In PTR was set up for a UPC / Store combination not authorized to your distributorship, you won’t see the Lock-In until the UPC is authorized to you and the store and authorization-maintenance is sent to Walmart. ____________________________________________________________ |
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On-screen Columns Effective Period - Dates the promotion begins and ends. A link appears if the promotion can be updated. Promotion - The promotion type. Value - The promotion's PTR. This may be tiered. UPC - Primary Master Item UPC of the product being promoted. Creation Date / Last Change Date - When the VMP Analyst set up the promotion and, if updated, the last date the promotion was changed. Last Change person - Name of corporate VMP Analyst who last updated the promotion. The last column allows you to delete current or future Lock-In PTR promotions. ____________________________________________________________ |
Updated 12/15/2011