MillerCoors and Walmart work together to promote items across regions, states, and stores. These are set up by the VMP Analyst at MillerCoors Headquarters. The View VMP Promotions screen provides each distributor with details on their compliance with the promotion's conditions.
Two VMP promotion types can be viewed here:
Price Leadership Promotions
These promote a specific brand and packaging, and guarantee the same Price to Consumer (PTC) to all stores included in the promotion.
Free Standing Insert Promotions
Similar to Price Leadership, it also promotes a specific brand and packaging, guaranteeing a common Price to Consumer (PTC) to the stores. The difference occurs on the retailer's end, with these promotions advertised by inserts in newspapers and other media.
To be included in these promotions, a distributor's Price to Retailer (PTR) must be at or below a Suggested PTR. (PTRs are called "costs" in your item catalog.) Through this screen you can easily compare your prices by "Finding" the promotion and clicking the Compliance link in the Value column.
Notes:
Only Active promotions whose End Date is greater than or equal to today will display. Past promotions cannot be viewed.
This task applies to MillerCoors distributors connected with Walmart only.
Follow these Steps:
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From the main Item & Cost window, under Prices:
Start on or After - Date on which the promotion is or will be active. Today's date lists all ongoing and future promotions. Promotions that have ended cannot be viewed. In Effect On - Any date in which a promotion is active. For example, all promotions active on 07/08/2009. Note: At least one date must be entered in either the Start on or In Effect on fields. Enter dates in the format mm/dd/yyyy or mmddyy. Type - Limit search to the type of promotion. Options are Price Leadership and Free Standing Insert. Expand Store Criteria Search based on stores included in the promotion. Store State - Stores within a specific state. Store Region - Walmart's assigned region. Retailer Store Number, City, State, Region - Enter criteria and click Choose to select a specific store. Expand Item Criteria Search for promotions that include a specific item. After entering criteria, click Choose and select the item. UPC - Enter the UPC without dashes, then select the UPC format. For example, a 10-digit UPC is UPCA format 5-5. Brand - Select the brand. Packaging - Select the container, such as Keg or Can. Pack Configuration - Select how the item is bundled. Description - Enter all or part of the promotion's description. Use asterisks as wild cards.
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On-screen Columns Effective Period - Dates the promotion begins and ends. Promotion - The promotion type. Value - The promotion's PTR. Click the link to view your compliance. UPC - Primary Master Item UPC of the product being promoted. Creation Date / Last Change Date - When the VMP Analyst set up the promotion and, if updated, the last date the promotion was changed. Last Change person - Name of corporate VMP Analyst who last updated the promotion. ____________________________________________________________ |
Updated 10/13/2009
